There is a huge increase in the number of people shopping for the things they need and want online, and this includes using Facebook as their marketplace. However, how can you really stand out and set your brand apart from the competition?
Nowadays, businesses and customers turn to Facebook Messenger Chatbots to communicate about getting product information, frequently asked questions, complaints, and comments. Customers are accustomed to a timely response and to cater to this demand, chatbots let you automatically provide your customers with immediate responses and answers.
There would be 8 out of 10 businesses utilizing chatbots to reach out and talk to their customers by 2020 and now’s the perfect time to create one for your business if you haven’t already.
To give you more idea on this topic, here are 5 effective ways to utilize Facebook Messenger chatbots for your business:
Give your customers personalized content experience about your brand
There are businesses utilizing chatbots solely for their content, it serves as an extension of their content marketing strategy while nurturing a trustful relationship with their customers. An excellent example is Food Network’s Facebook page, its chatbot aims to share recipes to its visitors and followers easily, by answering a pre-question and giving food options to try.
To serve as your 24/7 customer service
One of the best chatbot features you can use is attend to simple customer questions and inquiries. It is a great tool to provide answers to what they need fast and efficiently. It can be created as such that it can become your business’ asset to an improved customer service experience.
Take a look at how Domino’s Pizza utilized their Facebook Messenger Chabot. It only gives the latest promos they offer, but it can also track your customers’ orders.
Handle eCommerce transactions for you
Chatbots can do the “selling” for you too. It can sell products and services and even make suggestions. It also feels genuinely real because chatbots act human-like and you won’t feel like you’re being fed all marketing fads.
Check out Sephora’s Facebook Messenger chatbot, it helps its customers schedule for appointments easily.
Re-engage with your customers
Chatbots are capable of saving customer information and data. You can use this to your advantage and go the extra mile by reaching out personally to your customers instead of spending on advertisements. You can program it to ask your customers if it’s fine to reach out to them about related information.
This is a great way to re-engage with your customers and know what they need even before they search for it online.
Direct your targeted leads to sales
As mentioned above, chatbots can store your customers’ information. As you program your chatbots to greet your customers, it can immediately identify their needs by asking basic questions, like: “What is your budget?”
Your chatbots can then immediately direct your targeted leads to your sales team.
Each of these ways is crucial to make your business more manageable and leads it to success.