Instagram is a heaven for fashion brands when it comes to promoting their brand on this mega-popular platform. On Instagram, fashion brands can get plenty of business advantages in the fast-paced world. A good Instagram strategy for fashion can help you to make more sales, draw the attention of more people and drive more traffic-means you can increase your following count with buying active Instagram followers But fashion-forward planning on Instagram for business needs to not only attract more people but also share experience, sell the lifestyle of your brand and begin the conversation. Today, we are going to discuss some tips and tricks that actually work for your fashion marketing strategy on Instagram. Read on!
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How Instagram Became Driving force for the Fashion industry:
Instagram now becomes a trendsetter for the fashion industry which is surely a great inspiration for fashion followers. And there is no sign that the power of trendsetting will be slow down soon on Instagram. From tank tops and tots to denim shorts to cat eye sunglasses, every fashion trend is
Types of Content related to Fashion should be posted on Instagram:
If you want to bring the story of your brand to life then there is no perfect place other than Instagram. You can become masters by capturing the good shots and sharing visual storytelling. The most famous fashion brands are doing the same on Instagram. If you are also a fashion brand and don’t know what to post on your Instagram page then remember you can engage the audience with the mix of eye-catchy images and videos. There are some ideas that fashion brands should include when they are going to plan out their content marketing strategy on Instagram.
- UGC (User-generated content)
- Brand Mission
- Product updates & features
- Lifestyle content
Brand Mission:
Tell your fans why you create it and what your purpose is. It helps the audience to know more about your brand and its mission that in turn give you more followers and attract more customers.
Product Features:
If you want to flaunt your products and unique style of your brand then what’s better than Instagram. But it is essential to share posts that add value to your feed and make your product unique and trendy. Commonly, on Instagram fashion brands follow the 80/20 rule when it comes to making a content marketing strategy that means 20% content should be promotional while 80% content should tell the brand’s story.
Lifestyle Content:
When you talk about the fashion industry, lifestyle content is the ruler on Instagram. Now, Instagram has become a placed where you can share more than polished and styled posts. That’s why it is a great source of inspiration for buyers and a good place for brands or businesses to bring their brand story to life.
User-Generated Content (UGC):
User-generated content is a great way to tell your fans what’s your hot seller. You can also show the reaction of customers on your new products that help the shoppers to make their decision for buying. It does not only increase your sales but also give you more fans without buying Instagram followers.