Understanding the benefits of online reputation management services starts with understanding online reputations. An online reputation is what we call everything that relates to a business or brand found online. This includes a company’s social media platforms as well as third-party online mediums, such as review sites.
When someone unconnected to you types your brand’s name into Google, what they see on that first page is largely how they will perceive you. That first page of results will typically include Google reviews on the right, some basics Q&As about your company or industry, recent news, and connected social media. Improving your online reputation is about making sure all those results are positive. All those results will make the visitor want to click, learn more, and buy. That is ultimately why is important to have a good online reputation.
How to Use Keyword Research to Improve Your Online Reputation
Online reputation management services use keyword research in two key ways:
- Traditional SEO tactics. This helps improve the rankings of positive sites relevant to your brand.
- Reverse SEO This helps suppress the rankings of negative information associated with your brand.
As a business owner, you probably have heard the term “keyword research” before. It is what most marketing companies today base a significant portion of their business on. Keyword research revolves around finding the most relevant words for your business. Words that customers are apt to use to find a business like yours during their buyer’s journey.
Once you find the right keywords, the next step is creating content involving those keywords. Content either prioritizing those words or otherwise using them in an industry-relevant manner. The better you do this, the better that content gets rated by search engine algorithms like Google.
Reverse SEO is Where Reputation Management Groups Shine
As noted above, most marketing companies know how to do basic keyword research. If they don’t, then they won’t be in business for long. But what makes online reputation management services so unique and so important is that they are also skilled at reverse SEO.
With reverse SEO, there is still a lot of keyword research done. But here, first, it is about finding the keywords that are linking to undesired content about your brand. Not just business-relevant keywords. So first an online reputation management team finds those keywords. Then they use expert reverse SEO strategies to combat those negative sites. The result pushes negative articles and links about your business to the 10th+ results page, where it is unlikely to ever get seen. At the same time, positive articles, links, and reviews get pushed up to the top page.
Contact NetReputation to Learn More
Online management is like search engine marketing but significantly more specialized. We help businesses boost their business while simultaneously suppressing negative items. Contact us to learn more about all of our online reputation management services and about what our team can do for you.