Video marketing has proven to be a powerful and influential aspect of marketing strategy. The video format is fast evolving, and we can expect it to reach new heights sooner than anticipated. Spurred by the fact that 83% of organizations believe video marketing provides a high return on investment.
Brands are increasingly aware of what their customers require, and video marketing provides an appealing, versatile, and shareable tool to reach their audience, offering convenience and efficiency.
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Why Should you Focus on Video Marketing?
Many statistics and studies across the internet prove that customers embrace videos and that the future of marketing is video. According to a study by HubSpot, 78% of people watch online videos every week, and 54% of people watch videos every day. Research done by Google shows that six out of 10 people prefer watching videos to television.
Further, YouTube states that its users view more than 1 billion hours of video daily on the platform. Hence, companies who want to take advantage of this rapidly-evolving consumer base must incorporate video in their marketing strategy. Apart from statistics, several other reasons illustrate and necessitate video marketing for your business. A few reasons are below:
It Keeps Customers Hooked and Boosts Conversion
Compared to simply reading material, watching an engaging presenter in a video can undoubtedly affect buying behavior and urge a visitor to convert into a lead. Many advertisers compete for consumers’ attention, but video marketing makes your ad stand above the clutter and generates more engagement. It keeps users hooked for extended periods and increases brand awareness. The video format allows consumers to see the uses, benefits, and purposes of products/services and increases the chance of buying/selecting them.
Further, personalized videos give you an option to reach your target segments based on geolocation, demographics, and website behavior. Such videos have a tremendous emotional impact on viewers and make them more willing to engage with the content.
Higher and Measurable Return on Investment
Video marketing increases your brand exposure. With a video editor website like InVideo, marketers can create engaging and affordable video content and reduce their marketing expenditure significantly. Further, including video in your marketing strategy gives you measurable data about how many customers interacted with your brand and the perceived value in consumers’ minds. This data can help you draft a strategic marketing plan and help you maximize your return on investment.
Initiates Trust Among Users
The foundation stone of marketing is long-term connection and reliability. Instead of selling, engaging clients with interesting and helpful information is always a better idea. Here, video marketing works as an all-rounder. Video material is more likely to interest customers and generate strong emotions. YouTube has emerged as the most powerful social media site for promoting a business.
Promotional videos also aid in the development of trust. Due to concerns about fraud and deception, some buyers are still hesitant to purchase goods and services through the internet. Effective marketing videos feature your products in a conversational setting and describe the details well. Because videos create a sense of personalization, 57% of purchasers believe videos enhance their confidence in making online purchases.
Valuable for Email Marketing Campaigns
We’re all flooded with emails, and finding someone to read yours is getting more difficult. Add a video to the content of your email, and it will work magic by exponentially increasing the retention and attention rate of the email newsletter.
A video in an email boosts the click-through rate by 200-300%, a significant gain. In most cases, one can’t deny that viewing a video is more convenient than sitting and reading text. Videos are helpful when describing how to use a product or communicating something difficult to express on paper.
Improves Search Engine Ranking
Your website’s ranking on search engine results pages can be improved using videos. The time duration a visitor stays on your page after arriving from a Google search can impact how high you rank in the results. According to data from Mist Media, the average internet user spends 88% more time on a website with videos.
You can make your video SEO friendly with engaging titles, a solid meta description, and incorporating the right keywords.
Longer Shelf-Life and High Repurpose Use-case
Undeniably, video is the most engaging type of content. Producing a video is more time-consuming than taking a photograph, but it can also reach different audiences across multiple platforms once complete. This greater reach compensates for the cost incurred in producing the video and provides a greater return on investment. A YouTube Shorts video can be uploaded on Instagram stories, Pinterest Pins, Facebook, or WhatsApp stories.
Apart from this, a video has a longer shelf-life and can stay in the ecosystem for longer as it can be recommended in a user’s feed even after weeks, months, or years after it’s first published.
A Great Way to Explain Your Product
Whether you want to explain applying lipstick or operating a microwave, videos are always at your rescue. With videos, the consumer understands the use-case of your product or service better, convincing them to pay for the product or service. With creative illustrations videos, consumers are more hooked to the advertisement, sparking the urge to buy or try the product. According to HubSpot statistics, 55% of shoppers use online video while shopping in-store. Hence, authentic and informative videos can increase trust in the minds of consumers and multiply conversion rates too.
Conclusion
Every marketer aims to stand out and break through the competition with video marketing while keeping branding and messaging consistent. With the existence of user-friendly and professional online video editors, you can easily create genuine, authentic, and helpful content that rewards you in the form of increased conversion rates, superior reach, and the ability to personalize.